Offsite QR codes allow retailers to increase brand awareness, promote special offers or discounts, or direct shoppers to the nearest store location.īrand example: Furniture rental company Fernish uses QR codes in its out-of-home (OOH) advertising, which serves the dual purpose of driving brand awareness while also enabling the company to see which pieces of creative drive the most traffic.

In-store, retailers can use QR codes to give shoppers access to coupons, additional product information, or even enable them to make purchases without having to engage in the traditional checkout process.īrand example: The Ikea app features a mobile checkout option for users that enables them to scan the QR codes of items they want to purchase as they shop and then check out using a dedicated lane. “Given inflation, retailers should be offering every feature they can to reduce as many barriers to purchase as possible,” she said.

QR codes can help retailers create a seamless commerce experience, which is more important than ever, according to Insider Intelligence senior analyst Evelyn Mitchell. Remove friction from the shopping journey

Mcdonalds seamless